Content marketing has been hard to miss recently. I’m always happy to talk content, but to me it feels that the conversation is missing something important: strategy.

Content strategy is so absent from the content marketing conversation that it’s starting to feel like content marketing is evolving into a separate discipline. A separate discipline that’s bypassing the more mature one of content strategy.

via Why content should be led by strategy – Brilliant Noise.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s