Experiments with Google Squared

I’ve been playing around with Google Squared today, the new offering from Google Labs which they describe like this – ‘Google Squared takes a category and creates a starter ‘square’ of information, automatically fetching and organizing facts from across the web.

I thought I’d share my findings with you – I thought they were kind of interesting and pretty funny in places.

So, let’s start simple – I’ll enter ‘books’….


OK 1984, Naked Lunch, Ulysses not bad….bu


t Little Black Sambo? Jesus Christ Google! That’s appalling.

And what about the director and cast categories – nonsense! Sometimes a book is just a book, not a film too…

Next, I’ll try ‘great books’….


Absolutely amazing – we’ve got Homer…accompanied by an image of Lenny, Homer’s friend from the Simpsons, but not Homer himself. Fantastic.

And why do we have all those Greeks and one solitary Roman? Surely there’s been a great author since the year 180?

Next, an issue dear to my heart, ‘Salman Rushdie’…


Now here’s where I think Google Square starts to come into its own – the list is pretty standard, nothing I don’t know and haven’t read before, except for the last entry ‘In Good Faith’ an essay which I’ve never even heard of before. I gues what’s its really intended for is compiling statistics and making comparisons, but I think that using it against the grain could potentially be interesting too…


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